Former Chelsea star Ashley Cole has played down Chelsea’s recent ambition to win trophies like the UEFA Conference League and the FIFA Club World Cup. Cole, speaking on Chelsea’s competitive standards, reminded fans that these titles do not hold the same level of importance as major European and domestic trophies that the club is known for. He stressed that Chelsea is a club built on winning big — Premier League titles, Champions League trophies, and domestic cups — not settling for competitions seen as lower-tier.

Cole pointed out that Chelsea should aim higher, considering the club’s history and investment in the squad. According to him, a club of Chelsea’s size should be challenging for the Champions League and top-four Premier League spots every year. He explained that while trophies are always good for morale, the goal should be restoring Chelsea among Europe’s elite, not celebrating minor victories.

His comments come at a time when Chelsea are rebuilding under a new project and facing pressure to return to top form. Many supporters have been hopeful that lifting any trophy could boost confidence in the squad. But Cole argued that raising standards is more important, suggesting that settling for “less prestigious” cups isn’t enough for a club of Chelsea’s stature.

This has sparked debate among fans, with some agreeing that Chelsea should maintain elite expectations, while others believe winning any trophy could help develop the young team. For Cole, the message was clear — Chelsea’s identity has always been about aiming for the highest levels, and they must keep that mindset moving forward.

Whether fans agree or not, Cole’s comment serves as a reminder of the glory days and the expectations that come with being a top club. As Chelsea continue their rebuilding phase, the pressure to reclaim their place at the top remains stronger than ever.