Sportswear giant Reebok has withdrawn its logo from Israel’s national soccer team jerseys following pressure from the Boycott, Divestment, and Sanctions (BDS) movement. The move came after growing calls from activists urging global brands to cut ties with Israel over alleged human rights violations against Palestinians.

The decision has sparked mixed reactions. Supporters of the BDS campaign described it as a major victory, saying it highlights the effectiveness of international solidarity in holding powerful nations accountable. However, critics argue that sports should remain separate from politics, warning that such actions may deepen divisions instead of promoting peace.

Reebok has yet to issue a detailed statement on whether the decision is permanent, but reports suggest the brand is seeking to avoid reputational damage. The development underscores the increasing influence of global activism on corporate decisions, especially in the sports and entertainment industries.