Popular Nigerian singer Joeboy has shared his thoughts on the challenges new artists face when trying to break into the mainstream music industry. According to him, becoming successful in music today is more difficult than it was a few years ago.

Speaking in an interview with Jay On-Air, the singer explained that talent alone is no longer enough. He said artists now need strong social media presence and must constantly engage with fans online.

Joeboy noted that in the past, artists with good music, strong branding, and effective marketing had a better chance of gaining recognition. However, the industry has changed and now requires musicians to show their personality and remain visible online.

The Afrobeats star also advised upcoming musicians to take advantage of platforms like TikTok to promote their music and reach a wider audience.