In a recent podcast interview with Fisayo Fosudo, Don Jazzy, the CEO of Mavin Records, shared an interesting strategy behind his label’s music release schedule. Jazzy explained that he deliberately avoids releasing new music on the same day as popular artists like Wizkid or Asake.

According to Jazzy, dropping a song or project on the same day as these successful artists is like setting up for failure. He noted that in today’s streaming era, where big names dominate, it’s crucial to choose a release date wisely.

To avoid competition with big names like Wizkid and Asake, Jazzy has moved Mavin Records’ release days from the traditional Friday to Wednesdays and Thursdays. This strategic move ensures that their artists have a better chance of standing out and achieving success without getting overshadowed.

Mavin Records is home to popular stars like Rema, Ayra Starr, Crayon, and Johnny Drille, and Jazzy’s approach reflects his commitment to their success.