How bad economy is affecting streaming revenues in Nigeria – Sarz
Nigerian music producer, Sarz, has highlighted why streaming revenues in Nigeria are far lower than in Western countries. He explained that one million streams on Spotify in the U.S. earn $3,000–$5,000, while the same streams in Nigeria earn only $300–$500, despite similar marketing costs. Sarz attributed the disparity to economic factors, noting that many Nigerians […]
Burna Boy sets record for biggest streaming year by African artist on Spotify
Grammy-winning Nigerian singer Burna Boy has set a new milestone by recording the highest number of streams ever achieved by an African artist on Spotify in a single year. The achievement highlights his growing global influence and the expanding reach of African music on international platforms. Industry analysts say Burna Boy’s success is driven by […]
Ayra Starr becomes first African female artist to hit 5m followers on Spotify
Ayra Starr has made history on Spotify by reaching an impressive milestone. The Nigerian music star now has more than 5 million followers on the streaming platform. With this achievement, she becomes the first African female artist to reach that number of followers. Even though this is a big step for her, Ayra is still […]
I’ll quit music if you don’t stream my songs – Lyta tells fans
Afrobeats artist Babatunde Rahim, known as Lyta, has warned his fans that he may quit making music if they don’t stream his songs. In a recent Instagram live session, the singer shared his frustration, saying he is struggling financially and needs more support from his fans. Lyta, who became popular in 2018 after signing with […]