Popular Big Brother Naija star and billionaire heir, Kiddwaya, is currently under fire after asking Nigerians to donate money for victims of the recent massacre in Benue State.
According to reports from Daily Post, Kiddwaya launched a donation campaign on Wednesday through his foundation, the Kiddwaya Foundation. The goal was to help provide food, shelter, and other support for those affected by the attack in Yelewata community, where over 200 people lost their lives.
In a post shared on social media platform X (formerly Twitter), Kiddwaya urged the public to contribute any amount they could—ranging from ₦500 to ₦500,000. He stated that although the foundation was working to mobilize resources, it needed public support to make a real impact.
However, the appeal did not go down well with many Nigerians. People were quick to criticize Kiddwaya, pointing out his frequent display of wealth and lavish lifestyle on social media. Many questioned why someone with such financial privilege would ask struggling citizens for money.
After facing heavy backlash online, Kiddwaya deleted the donation post from his page.
The outrage comes just days after the gruesome attack in Benue State, where armed Fulani herdsmen reportedly killed more than 200 people by burning them alive overnight in Yelewata community.
Several social media users expressed their disappointment:
@_itsoyin wrote: “Kiddwaya trying to scam Nigerians is what I never expected to see. Nigerians are going through it.”
@ArakunrinSugar said: “A man with enough cash to light cigars with hundred-dollar bills now wants the public to donate? Only in Nigeria.”
@Ndubuisi_23 added: “Kiddwaya is quick to show off his riches, but when it’s time to help the poor, he asks the public to contribute instead.”
@AndyjnrUmaru commented: “A billionaire’s son asking for donations despite all his expensive lifestyle? Something doesn’t add up. One day, the truth will come out.”
The controversy has sparked fresh conversations about the role of wealthy Nigerians in charity work and whether public fundraising should be led by those who can afford to help without asking others.
